Brand Positioning and Awareness
WHAT WE DO:
We make our clients more visible and relevant in the digital ecosystem, we spread their message and connect them with their audience
THIS IS HOW WE DO IT
We commit to understand first and foremost
Understand the organization, what it does, its values, what makes it different and above all, its audience.
We use tools and methodologies such as the Buyer’s Journey, Buyer Persona and Brand Archetypes to effectively connect with our clients’ audience.
We develop the strategy
- We set our goals.
- We set our key performance indicators (KPI’s).
- We define the media mix that we are going to use.
We start to create
- We develop creative concepts that connect with the target audience of our clients.
- We design unique pieces thought for each platform its use and audience.
- Together with our clients, we build the messages that give life to the strategy.
WE MAKE IT REAL:
We use a mix of digital media specifically designed for each client and their audience
GOOGLE ADS
As a Google Partner we know that advertising on Google is the most immediate way to have a presence in this search engine, with Google Ads you make sure that your target audience finds you when they are looking for what you offer.
RED DE DISPLAY
Google’s Display Network is the largest digital network of web pages on the planet, reaching 80% of Internet users around the world. If you are looking to impact people who have a defined profile, Google’s Display Network is a great ally.
YOUTUBE ADS
YouTube advertising consists of video ads that appear before other videos on YouTube, along with videos that are played and search results. You can use them to impact the right person with your ad, YouTube offers several targeting options, such as age, gender, location, interests and more.
FACEBOOK/INSTAGRAM ADS
Facebook is still the most used social network in the world with more than 2,9 billion active users. Ads on Facebook and Instagram allow you to direct campaigns to extremely specific market niches as the platform has effective segmentation tools such as age, gender, relationship, interests, industry and much more.
SOCIAL MEDIA MARKETING
The objectives of SMM will be different for each company, however in most cases we focus on content marketing strategies to create an idea, position a brand, increase its visibility and even sell its products and services. Social Media Marketing also includes reputation management, positive influence actions and dialogue between the company and users through social networks, whether they are customers or not.
EMAIL MARKETING
We send the right email with the right message to the right person, at the right time. We know that this tool is very effective when it comes to generating sales and, above all, loyalty, re-purchase and cross selling and upselling. For this reason, we design creative and interactive emails that help our clients meet their objectives.
We Measure and Optimize
In the digital world everything is measurable and therefore everything can be optimized. The tools we use, together with our knowledge and experience, help us to continuously improve the effectiveness of our efforts.
Contact us
Case Studies
SOCIALAB
A Company dedicated to expanding the impact and efficiency of the sustainability, innovation and communications strategy of public and private organizations.
WOMAN’S WORLD CORPORATION COLOMBIA
Organization that strengthens people of vulnerable contexts ability to achieve a better quality of life, supporting the generation of decent and sustainable income.
POLITECNICO INTERNACIONAL
Educational institution that facilitates access to higher education and supports its students in building their life plan, developing the necessary skills to fulfill it, and accompanying them in the process of job placement and/or developing their own business.
PROIURIS
Non-profit organization committed to the promotion and defense of human rights of Venezuelans migrants around the world.
